Pickleball's Power Moves: Exclusive Johnson Family Deal (Minus Jorja?) 🏆🤔

PickleRage teams up with the Johnson clan (minus Jorja) for a pickle-powered brand boost 🏓🤝

TL;DR:

PickleRage, a pickleball facilities company, is joining forces with the Johnson family, minus top female pro Jorja Johnson, for some serious brand visibility. They're aiming to grow their franchise presence in the competitive pickleball market.

• PickleRage partners with JW, Julie, and Jack Johnson for endorsements and promotions

• Deal includes logo placement, joint promotions, and social media campaigns

• FRANdata's white paper highlights the fierce competition in the pickleball market

• The white paper id’d The Picklr, Dill Dinkers, Pickleball Kingdom and Ace Pickleball Club – as having sold more than 100 franchises to date

• PickleRage is banking on the Johnsons' influence to boost their franchise growth, but it wasn’t disclosed why Jorja isn’t part of the deal

Why this matters:

This partnership is a big deal in the pickle world. PickleRage is making a smart move by teaming up with the Johnson family, who are basically pickleball royalty. It's all about standing out in a crowded market and using star power to attract more franchisees. This kind of facility and franchise collaboration could be a game-changer for how pickleball brands grow and market themselves in the future.

Moodswing brings the pickleball party to Denver 🥒🍻🎉

TL;DR:

Moodswing, a new project near I-70 in Denver led by Improper City's co-owner, is set to mix pickleball, food, drinks, and entertainment in one massive venue.

• Moodswing project combines pickleball courts with dining and entertainment

• Venue will feature 12 outdoor courts, 6 indoor courts, and a huge 33k sq ft patio

• Offers co-working spaces, live stage, diverse food options, and drinks

• Unique industrial setting can host events for up to 250 people

Why this matters:

Moodswing is taking the "eatertainment" concept to a whole new level by throwing pickleball into the mix. This project could be a game-changer for how people socialize and enjoy sports in Denver. The owners have a successful track record with Rayback (Boulder) and Improper City (Denver), but this is the first time they’ve thrown pickleball into the mix. Will it work?

Dylan Frazier: The pickleball prodigy without a tennis past 🏆🏓

TL;DR:

Dylan Frazier has rocketed from recreational player to pro pickleball star, now ranking 6th in singles and topping the charts in doubles with partner JW Johnson.

• Frazier climbed from a casual player to #1 ranked pickleball pro without prior tennis experience

• Currently ranked 6th in men's singles and 1st in doubles with JW Johnson, he started playing pickleball at the age of 14

• Successfully balances his pro sports career with his studies at the University of Missouri

Why this matters:

Frazier's rapid rise in pickleball is a testament to raw talent and dedication. His success story challenges the notion that a tennis background is necessary for pickleball greatness. Junior pickleball academies incoming!

By balancing his sports career with education, Frazier sets an example for young athletes on managing multiple priorities. His journey inspires others to dive into new passions, regardless of their background, and shows that with hard work and talent, quick success in a emerging sport is possible.

Tyra Black: From tennis prodigy to pickleball pioneer 🎾➡️🥒

TL;DR:

Former tennis star Tyra Black has found new success and purpose in pickleball, breaking barriers and inspiring a new generation of players.

• Black transitioned from pro tennis to pro pickleball, finding community and success

• Her move to pickleball allowed her to focus on passion and representation

• Black's success breaks diversity barriers in the sport

• Her story highlights perseverance and mental resilience in sports

Why this matters:

Tyra Black's shift from tennis to pickleball is more than just a career change - it's a powerful story of reinvention and representation. Her success in pickleball is opening doors for athletes from diverse backgrounds, showing that it's never too late to find your true calling. Black's journey emphasizes the importance of mental health and personal fulfillment in sports, potentially influencing how young athletes approach their careers. Her story could inspire more crossover athletes to consider pickleball, further elevating the sport's profile and diversity.

You can read the full story, here.